The White Balance Trick Every Photographer Forgot About

It's called Middle Gray: have you ever heard of it? It's a method that we used to use well over a decade ago but that I never see talked about. Instead, everyone does a variation of something that I was one of the first photographers in digital to really talk about at length: white balance for film settings. Alternatively, white balancing for middle gray is often easier to do instead of the whole white card thing. So for those of you not aware, let me talk about it and then you'll go...